PDF Ebook SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, by John Jantsch Phil Singleton
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SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, by John Jantsch Phil Singleton
PDF Ebook SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, by John Jantsch Phil Singleton
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Review
"John and Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business."- Brian Halligan, Co-founder and CEO, HubSpot"Too many web designers and business owners treat SEO as an afterthought. SEO For Growth will show you how to build a lead generating website from the ground up."- Larry Kim, Founder and CTO, WordStream, Inc."Business owners really need to read SEO For Growth. This book will take the mystery out of SEO and Google rankings in one weekend."- Michael Port, New York Times Bestselling Author of Book Yourself Solid"There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management, SEO for Growth will help you put it all together."- Joost de Valk, Founder and CEO, Yoast"Networking and referral marketing will always be critical small business marketing tactics, but today's buyer often follows a word-of-mouth recommendation with a Google search. SEO for Growth will show you how to create a web presence that will help you convert more of your referral leads."- Dr. Ivan Misner, founder of BNI and New York Times Bestselling Co-author of Masters of Networking
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About the Author
JOHN JANTSCH John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering proven real-world, small business marketing ideas and strategies. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is a veteran speaker and workshop leader with over 500 successful events under his belt. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, The Duct Tape Marketing Podcast — a top-ten marketing show on iTunes — was called a “must listen†by Fast Company magazine. Huffington Post calls John one of the top 100 “Must Follow†on Twitter, and Forbes named Duct Tape Marketing (www.ducttapemarketing.com) one of the 100 Best Websites for Entrepreneurs. He is the featured marketing contributor to American Express OPENForum and is a popular workshop and webinar presenter for organizations such as American Express, Intuit, Verizon, HP, and Citrix. John’s practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney. PHIL SINGLETON Phil Singleton is a self-described “SEO grunt†obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best-seller "The Small Business Owner’s Guide To Local Lead Generation" and author of the Amazon best-seller "How To Hire A Web Designer: And Not Get Burned By Another Agency." In addition to providing inbound marketing consulting services to companies across the United States Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.Com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com. Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
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Product details
Paperback: 238 pages
Publisher: SEO for Growth; 1 edition (September 11, 2016)
Language: English
ISBN-10: 0692769447
ISBN-13: 978-0692769447
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#372,541 in Books (See Top 100 in Books)
This is a solid resource on how to use SEO to grow your business. While I have a basic understanding of SEO, this book was a great supplement to the knowledge I already had. I think it is the ideal resource and reference guide for any and everyone – from those just starting out in SEO and marketing, to seasoned experts who want to fine-tune their knowledge.In the past, I have found it more than difficult to find a resource that puts everything together in a simple, easy-to-read format. I truly feel like this book covers the “inner workings†of SEO, Google and overall business growth.Prior to purchasing this book, I did quite a bit of research. After all, there are more than a few options out there to choose from, and I wanted to make sure I got the best. This extensive amount of research definitely paid off!The authors make even the most difficult concepts easy to understand. They touch on basic and advanced tactics so that readers of every level will walk away with new ideas, methods and tactics for growing their business with SEO.One of the main features I noticed right away that set this book apart from all the others out there was the level of detail present. It is extremely detailed and offers usable tips for SEO, rather than just being filled with big-words and industry jargon. The authors did a great job of tackling difficult topics and narrowing them down to the essentials, all while presenting the information in a conversational and casual style so it is easy to understand.Another interesting feature that I loved was the many industry experts that were not only highlighted in the book, but that also gave advice and information about the various topics being discussed.I would highly recommend this book to anyone – business owners, blog owners or anyone else who wants to utilize SEO to grow their business.
I loved this book. I thought it was a well thought out primer on content-driven SEO. This book seemed to be more practical and more accessible than many of the other books I've read in this space. I especially appreciate the tips at the end of each chapter as well as the recommended experts to follow. The last chapter with all the resources is fantastic and had several tools I was unaware of.Highly recommended.
As a seasoned web developer and co founder of a web marketing agency, I found Jantsch and Singleton's book to be timely and accurate. Definitely all "White Hat". The authors experience with web marketing extends well beyond traditional SEO and seems to get into the mind of Google. That is to say, that all Google has ever wanted is to be accurate when it comes to serving up results to searches. There are many ways to relevancy and I doubt too many have been left uncovered by this book. People trying to chase Google's ever changing algorithm can learn from SEO for Growth from their often timeless advice. It is not about chasing the algorithm, it is about true relevance, social proof and ultimately, what is best for your customer. Definitely worth the read for anyone wanting to be found in the search engines.
This is a very thorough and well-written book about a very complex and confusing topic. The authors use straight-forward language and good examples to help cut through the misinformation and guide the reader to a better understanding of SEO.As a partner in a 15 year old digital marketing agency, I think the authors have captured the essence of good online marketing. I found myself nodding my head and underlining many parts of the book which make clear where to spend time, what not to do and how to select a marketing partner.This book is required reading for my staff and highly recommended to my clients who want to learn more about the world of digital marketing.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & EntrepreneursI am a small business owner who, before reading this book, knew virtually nothing about SEO. After reading it cover to cover, I not only feel well-versed in SEO best practices, but I have the resources to continue keeping up with the field as it changes. This book is accessible and engaging, so it’s not hard to get through, and it gives you an entire toolbox that can be put to immediate use. I can’t wait to use the tips and tricks to grow my business more efficiently than I was trying to do before. And I love all the extra resources the authors included like the Experts to Watch and the linked glossary.
When I saw the title and John's name attached, I knew this book would be good. Too many books are long on theory and short on actionable advice. That is never the case with John Jantsch. I've not interacted with Phil in the past, but I will be in the future. His insights provide insider information from someone "in the trenches". The combination of these two gentlemen is powerful, indeed.I bought this on a Friday and made the mistake of letting my team greet the UPS man instead of receiving the shipment myself. As a result, it was nearly a week before I finally got my hands on it. They all read it before I got the chance.Do yourself a favor. Pick up this book and pay attention to the near continuous stream of content and Podcast wisdom coming from both Phil and John. You'll be glad you did.
While the title highlights SEO, this book is as much about developing a well-rounded marketing strategy as it is about getting better Google rankings for your website. As a web designer myself, I understand what the authors are saying about how websites have evolved from digital brochures to marketing platforms, but also how a lot of the web design industry still treats web design as a creative and development exercise – so there can be a lot of missed opportunity if marketing, SEO and lead generation aren’t included in the process. This book is great for business owners, it gives you a peak under the hood without getting too technical, and it will show you how to get a lot more out of your website. It's a must read!!
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